We have worked with several hundred businesses over the past few years. They providing a wide range of services and we have discussed their ideas on marketing.
The question that comes up is, what is the right amount of marketing to do and to what extent? That very depends on the service itself and its resources and ambitions. Here are some simple very cost effective strategies that we have helped implement in several outlets.
We have found that many small business in the wellness and health sector are very good at what they do as a therapists - in helping patients recover and improve their fitness and health. What they do often need is some help with is catching more customers, by using the right marketing strategy.
Most businesses agree that they are constantly in the fishing business, looking for new customers. They would also agree that the best hook for those new customers that are the existing happy patients or clients that they already have. i.e. recommendations.
What is often missed is that the amount of recommendation they actually get does not just depend on how good a service they can provide - it also depends – on how good and effective those happy clients are at recommending.
Several hundred businesses have found the PromoCard to be a very useful piece of bait that can go on the end of the hook.
Many business now hand out their carefully constructed PromoCard after providing a service – many actually incorporate it into their business card or appointment card.
Being a credit card sized mini brochure it is easy for their clients to keep and will help repeat sales and new referrals – and generally helping to spread the word.
Another simple – very effective and inexpensive way to attract more customers that we suggest to our clients is to is to cross-promote as much as possible with other complimentary services that do not compete them and have the same customer base – often referred to as a strategic alliance.
For example; Doctors – Hospitals – Chiropractors – Hairdressers – Dentists – Opticians - Sports clubs
A simple way to do that is to agree to have each other’s marketing material to hand – even displayed as part of any POS. PromoCards can be a particularly useful devise to use in these situations being a credit card sized mini- brochure, that can easily be kept and handed out. See examples
Obviously it depends on the circumstances of each situation as to how appropriate this is and how far it this can be taken. However by offering a PromoCard to existing clients can be very useful acting as a reference, reminder and a hook to a website. It is also an example of what you do which they can show to family and friends.
We at PromoCards have helped several hundred business Marketing Strategies you are welcome to download them free of charge FYI.
7 Simple Marketing Strategies
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